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Carry Smarter
Founded in 2017 by a team of design-driven travelers, NAYO SMART began with a simple idea — to redefine how backpacks empower movement, expression, and everyday efficiency. From daily commutes to spontaneous adventures, we create multi-scenario functional backpacks that look sharp, feel great, and work smart.
Inspired by tech minimalism and pro-level utility, we design around how people move — through cities, airports, trails, and offices — with thoughtful layouts, technical fabrics, and a timeless aesthetic.
We don’t follow trends. We design for function, comfort, and character.
Herman Series
We started with one belief — that a backpack should be both
aesthetic and practical. Tired of bulky, cluttered, one-size-fits-all designs, we set out to build gear that adapts to how people really live and move.
Our answer? Smart layouts, technical fabrics, and a design language that flows effortlessly from commute to travel to the outdoors. Since the launch of our HERMAN series in 2019, NAYO SMART has earned recognition across Asia — becoming a trusted choice for modern explorers who value both performance and style.
Today, we continue to innovate — not just to carry, but to enhance every journey.
Urban Series
As NAYO SMART evolved from a brand focused on innovation and versatility, the Urban Series was designed to meet the needs of those who move seamlessly between the office, gym, and weekend adventures.
After the success of our HERMAN series in 2019, we recognized a growing demand for backpacks that blend sleek urban aesthetics with everyday practicality. The Urban Series was the answer — a collection of lightweight, durable backpacks that offer intuitive organization and effortless style for those living in fast-paced cities.
Since its launch, the Urban Series has quickly become a favorite among busy professionals, students, and city dwellers, offering a perfect balance of modern design and functional utility.
From Vision to Reality
NAYO SMART began with a clear mission: to design backpacks that don’t just serve a purpose but make a statement. We believe style should never compromise function, which is why each of our products combines sleek, modern aesthetics with thoughtful design.
From daily commutes to weekend getaways, our bags are crafted to seamlessly blend into your lifestyle. With unique silhouettes, clean lines, and high-quality materials, we create bags that stand out for their beauty and practicality. Our focus is on delivering bags that empower your journey, turning everyday carry into an expression of style.